Health Communication and Behavior Change

URC uses health and social behavior change communication (SBCC) to enable individuals, families and communities, and societies to improve their quality of life. Our approach recognizes that human behavior is complex and results from a combination of context-specific influences, including environmental factors, social norms, health policies, the quality of health and social services, and individual knowledge.


URC's SBCC strategies

URC employs a substantial set of cross-cutting strategies that work to improve health and social outcomes through positive influence. In designing the SBCC components of our quality improvement and health systems strengthening work, we draw on our considerable experience and expertise in advocacy, edu-entertainment, information communication technologies (ICT) and eHealth, IEC and job aids, mass and new media, and social and community mobilization.

For more information, please see our brief on our approach to Health Communication and Behavior Change.


Children and families gather around the “Journey to a Healthy Lifestyle” bus, which brings health information and services to hard-to-reach rural Filipinos
The Lakbay Buhay Kalusugan (“Journey to a Healthy Lifestyle”) bus provides an interactive platform to bring critical information on healthy practices to Filipino families, especially those in rural barangays (districts).