The Power of Heuristics: Why does it matter?

URC’s Serena Williams, Senior Technical Advisor, lead a webinar discussion hosted by CORE Group on the journal article, The Power of Heuristics on April 30, 2015.

Serena Williams, an international development professional and active member of the SBCC community, lead the discussion by defining heuristics—the practice of applying knowledge gained from experience and trial-and-error to inform improvements or problem solve—and illustrating why they matter. Her presentation included examples of heuristics in practice for better decision making in multiple contexts.

The journal article, authored by Antoinette Schoar, MIT Sloan School of Management and Saugato Datta, ideas42, describes how the use of heuristics can simplify choices, therefore reducing the stress often associated with decision-making and leading to better decision-making outcomes within resource constrained contexts.

Journal Club Meetings provide an informal, easy way to stay current on advances in the field of social behavior change. Different members of the SBCC community volunteer to review and lead discussion on recent reports and journal articles.

In case you missed the Journal Club meeting on April 29th, Serena’s webinar with discussion is available here.

CORE Group is a community health network that works to ensure practitioners have the latest information to improve and expand health practices for the underserved populations, especially women and children through collaborated efforts of learning and sharing knowledge.

May 01, 2015
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