Feed The Future Zambia Mawa


Formally launched on June 5, 2013, the Feed the Future Zambia Mawa project aims to improve food and economic security for 21,500 households in Chipata and Lundazi districts in Zambia’s Eastern Province. The USAID-funded, five year project works toward this goal by providing a package of services to increase and diversify agricultural production for nutrition and markets, improve household health and nutritional status, and increase incomes and productive assets. Mawa ensures gender-sensitive programming through its household approach, which is based on regular and inclusive dialogues to appreciate how gender norms, roles and beliefs influence household decisions and gains related to agriculture, nutrition and incomes.

The Mawa nutrition strategy focuses on households with pregnant or lactating women and children under two, the most critical period for a child’s healthy growth and development, to reduce stunting among children under two. The project relies on community-based volunteers to reach targeted households with health and nutrition messages and employ behavior change negotiation strategies to encourage trying new practices and provide the support required to maintain those new practices for lasting change. Under the project, URC is a technical assistance partner that leads innovation in linking agriculture and nutrition through dedicated short-term technical assistance


Key Activities

URC works with CRS and other partners to ensure the impact of nutrition and agriculture behavior change activities. Key activities include:

  • Conducting barrier analyses on improved crop production, post-harvest practices, and new crop adoption;
  • Developing and adapting current behavior change training models, materials, and learning aids for use by Mawa nutrition volunteers;
  • Providing technical assistance for improved integration of agriculture and nutrition communication strategies to promote highly nutritious foods and reduce aflatoxin exposure;
  • Conducting Positive Deviance Inquiries (PDI) and adapting local recipes for Community Complementary Feeding and Learning Sessions (CCFLS) to maximize nutritional value of meals, including micronutrients and protein; and
  • Supporting the design of implementation research activities related to nutrition program implementation and outcomes.
Zambian baby playing with Mawa nutrition cards
A mother and her child speak with a Mawa field worker during the Action Card Rapid Assessment (2015)
2012 to 2017
US Agency for International Development (USAID)
The US President's Emergency Plan for AIDS Relief (PEPFAR)
Catholic Relief Services
Caritas Chipata
Women for Change
Golden Valley Agricultural Research Trust (GART)
Regions/ Countries