Developing a Behavior Change Strategy for Aflatoxin Reduction in Groundnuts

In 2016, URC finalized an SBC approach to provide consistent, accurate, and compelling messages that fit within the participatory FFS approach and that reinforce the core content of the FFS. For each production or post-harvest practice a producer organization adopts through the FFS, the SBC approach defines the key messages that the AFOs then communicate to lead farmers. Additionally, the approach defines a complementary message for the lead farmers to share with their peers during subsequent meetings. At these meetings, lead farmers play a key role in negotiating behavior change and normalizing new farming practices within the group.

The main agriculture practices affecting aflatoxin and that are addressed in the SBC strategy are harvesting, cleaning, drying, shelling, and storing to prevent fungal growth. The project teams identified the barriers and motivators for each farming practice based upon lead farmer feedback that was documented following each FFS session and during AFO lead farmer monitoring visits.

PIN aflatoxin post-harvest behavior card
PIN aflatoxin post-harvest behavior card
Publication Date 
March 2017
Resource Type 
Case Studies
Regions/ Countries