Football Leads to Malaria Prevention and Treatment in Ghana’s Brong Ahafo Region

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In Ghana’s Brong Ahafo Region, malaria is one of the leading causes of illness and death. The National Malaria Control Programme (NMCP) reports that people in this region have as many as seven malaria episodes per year, and pregnant women and children under five are the groups most affected by this deadly disease. Providence Club, a non-governmental organization (NGO) working in the region, received a grant from the Promoting Malaria Prevention and Treatment (ProMPT) project, funded by the United States Agency for International Development (USAID) through the President’s Malaria Initiative (PMI) and managed by University Research Co., LLC (URC), to educate the public on malaria prevention and treatment. This success story describes how the Providence Club chose an unusual but effective medium: football (known in the US as soccer), the most popular sport in Ghana, to disseminate health messages about malaria.

Resource Type 
Success Stories
Regions/ Countries