Putting the Social into Marketing: Personal Engagement Strategies

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USAID's Translating Research into Action (TRAction) Project hosted "Putting the Social into Marketing: Personal Engagement Strategies,"with Richard Burns, Managing Director of the Exp Social Marketing Foundation (ESM), at the George Washington University's Center for Global Health, 2175 K St NW, Suite 200 Conference Room, Washington, DC.

Mr. Burns reflected on his experiences in social marketing and in experiential marketing approaches that personally engage. Using the innovative approaches of the Koko Plus pilot as a springboard for discussion, Mr. Burns examined how to develop deeper, longer lasting, and more meaningful relationships to drive effective behavior change.

Publication Date 
May 2012
Resource Type 
Project Presentations
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