Using Strategic Communication to Promote Behavior Change and Enhance Family Planning

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This brief describes the communication approaches and activities for USAID's Health Promotion and Communication Project (HealthPRO) in the Philippines. HealthPRO aims to provide technical assistance to the Philippine Department of Health, local government units and partners to raise awareness and support positive behavior change among individuals and communities. In 2010, HealthPRO designed a national family planning communication strategy to support ongoing efforts to reduce maternal and infant illness and deaths.

Resource Type 
Methodology Reports
Regions/ Countries