- Our Story
- Our Methods
- Quality Improvement
- Health Systems Strengthening
- Social and Behavior Change
- Research and Evaluation
- Global Health Security
- HIV and AIDS
- Malaria and Zika
- Maternal, Newborn, and Child Health
- Noncommunicable Diseases
- Reproductive Health and Family Planning
- Vulnerable Children and Families
- Water, Sanitation, and Hygiene
- Our Projects
- Our Resources
- Join Our Team
Social and Behavior Change
Social and behavior change (SBC) can improve health outcomes by changing the attitudes, perceptions, and practices around health and nutrition decision-making.
URC uses SBC to enable individuals, families, and communities to increase control over and improve their health. We use the best evidence to guide our interventions, which strengthen community and clinical systems, increase demand for health and related services, and enable sustained individual, family, and community behavior change.
Our SBC strategies focus on three key areas:
URC is widely recognized for developing technically sound, culturally relevant, visually attractive, and effective job aids — tools that improve performance by health workers and caregivers.
Our social and community mobilization strategies engage civil society and communities to promote social norms supporting collective health objectives and challenging harmful practices.
URC uses community theater, radio, music, social media, and other mass media to deliver a range of health messages in multiple countries.
URC welcomes the opportunity to partner with or to provide services to your organization to strengthen the impact of SBC approaches across the globe. For more information please contact us.
Regions and Countries
Afghanistan, Africa, Asia, Bangladesh, Benin, Bolivia, Botswana, Brazil, Burkina Faso, Burundi, Cambodia, Chile, Colombia, Costa Rica, Cote d'Ivoire, Democratic Republic of the Congo, Dominican Republic, Ecuador, Egypt, El Salvador, Eritrea, Eswatini, Ethiopia, Europe and Eurasia, Georgia, Ghana, Global, Grenada, Guatemala, Guinea, Haiti, Honduras, India, Indonesia, Iraq, Jamaica, Jordan, Kenya, Korea, Laos, Latin America and the Caribbean, Lesotho, Malawi, Mali, Mexico, Middle East, Morocco, Mozambique, Myanmar (Burma), Namibia, Nicaragua, Niger, Nigeria, North America, Pakistan, Papua New Guinea, Peru, Philippines, Poland, Romania, Russia, Rwanda, Senegal, Sierra Leone, Solomon Islands, Somalia, South Africa, Sri Lanka, Tanzania, Thailand, Trinidad, Uganda, Ukraine, United States, Uruguay, Vietnam, Zambia, Zimbabwe